Brands need an ecommerce & Product strategy
Work with an agency that knows data and metrics, but also understands sales psychology.
The pandemic accelerated ecommerce evolution. These days, it’s as crucial for ecommerce companies to differentiate their digital retail experience’s quality as it is to differentiate on product or price.
If you can create a seamless purchase journey, you can encourage engagement and increase market share. But only if you know what your customers really want and how to make it easiest for them to buy.
Scaling an E-Com Brand to $11 Million
Beauty & Skincare Ecommerce Brand
*Spend is targeted, not mandatory.
🔎 Search – 35%
🛍 Shopping – 35%
📲 Display – 10%
📺 YouTube – 20%
💰 $6,000/day revenue
📈 30% monthly increase in IG followers
👯♀️ 70% new customers, 30% returning
💳 $2,500/day Ad Spend
💰 $10,000/day Revenue
👩 33% Returning Customers
📈 40% increase in followers (due to celeb endorsments)
tactics & methodology
Revenue Based Goals
The only metrics we deem usable to rank the effectiveness of an ecommerce company is revenue and profits, that’s why those metrics are our top priority. Other companies may sell you on how much they raised your traffic or your click through rates, we consider a good job done when we report that we raised your revenue and profits.
Experience Over Creativity
We love being creative but trying new strategies is risky. After over a decade of running e-commerce ads and spending millions of dollars in budget on most advertising platforms available online, PartPixel analysts know what works and doesn’t work. Don’t waste your money on a strategy that hasn’t been proven to work.
Double Down On Winning Ads
Don’t be tempted to use every possible advertising source there is just because it’s there. YouTube ads are known not to convert as well as Instagram ads for certain industries. Instead of wasting cash on ads that are expensive, double down on ads that do. Keeping it simple is how you make growth happen easily, overcomplicating advertising accounts can bankrupt even the biggest brands.
Heavy Focus On Content
Many marketing agencies will start marketing with a lack of photos, videos, commercials, and other media while others re-use the same stuff until it stops working. We understand that it’s easy to sell if you have great media to sell with. You can easily sell ice to eskimos as long as they see the right ads in the correct sequence.