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Why are some digital marketing agencies better than others?

Are they more focused on your sales or theirs?

A good marketing agency employees a team with a good sales skills, but if their only goal is to get more clients then they will not have enough focus on their current clients. 

In short, a good digital marketing agency should ALWAYS have time for you. Meaning, your project manager should be available whenever your business needs it. At PartPixel we’re always on call: give us a call or text today: 

(813) 608-6008

 

A digital marketing agency’s effectiveness and success can vary significantly based on various factors. Here are some key elements that can make a digital marketing agency stand out and be considered better than others:

  1. Expertise and Specialization: Specialized knowledge in specific industries or niches can set an agency apart. A deep understanding of the client’s business sector allows for more tailored strategies.

  2. Proven Track Record: Demonstrated success through case studies, client testimonials, and a strong portfolio of work showcases the agency’s ability to deliver results.

  3. Innovative Strategies: Staying up-to-date with the latest digital marketing trends and technologies is essential. Agencies that adapt quickly to industry changes can provide more effective campaigns.

  4. Customization: Offering personalized strategies that align with a client’s unique goals and challenges is a key differentiator. One-size-fits-all approaches often fall short.

  5. Transparency: A trustworthy agency provides clear, transparent reporting on the performance of campaigns, budgets, and outcomes.

  6. Measurable Results: The ability to define, track, and measure key performance indicators (KPIs) is essential. Clients need to see the value they’re getting from their investment.

  7. Creative Content: Strong content creation and storytelling capabilities can set an agency apart in creating engaging and shareable content.

  8. Data-Driven Decisions: Agencies that use data and analytics to drive decision-making can optimize campaigns more effectively and demonstrate their ROI.

  9. Effective Communication: Good communication skills are crucial for maintaining a strong client-agency relationship. Agencies that listen to their clients and understand their needs tend to perform better.

  10. Diverse Skill Set: A well-rounded team with expertise in various aspects of digital marketing, such as SEO, social media, PPC, email marketing, and web development, ensures comprehensive service delivery.

  11. Adaptability: The ability to pivot and adapt strategies based on the evolving digital landscape and changing client needs is a key factor in long-term success.

  12. Customer Service: Exceptional customer service, responsiveness, and a commitment to client satisfaction can set an agency apart from the competition.

  13. Ethical Practices: Adherence to ethical and best practices in digital marketing is vital. Avoiding unethical tactics, such as black-hat SEO, ensures long-term success and reputation.

  14. Cost Efficiency: Offering competitive pricing and delivering value for the cost is important. Agencies that demonstrate a strong return on investment tend to be favored.

  15. Global Reach: For businesses with international aspirations, a digital marketing agency with a global reach and multilingual capabilities can provide a significant advantage.

In summary, a superior digital marketing agency combines expertise, results, innovation, and client-centric practices to create and execute tailored strategies that drive success in an ever-evolving digital landscape.

Why your marketing team should have experience in good, old fashioned, human to human sales:

A strong sales background can be highly advantageous for a digital marketer for several reasons:

  1. Understanding Customer Behavior: Sales professionals have experience interacting directly with customers, allowing them to gain insights into customer behavior, needs, and pain points. This knowledge is invaluable when creating targeted marketing campaigns and content that resonates with the audience.

  2. Communication Skills: Salespeople are typically skilled in effective communication, which is crucial for crafting compelling marketing messages, engaging with customers on social media, and writing persuasive content.

  3. Customer-Centric Approach: Sales professionals are inherently customer-focused, and this mindset carries over into digital marketing. Understanding the customer’s perspective is key to creating marketing strategies that address their specific needs and preferences.

  4. Relationship Building: Salespeople are adept at building and nurturing relationships with customers. This skill can be applied to digital marketing by creating and maintaining relationships with online communities, influencers, and customers.

  5. Conversion Optimization: Sales experience can provide insights into the stages of the sales funnel, helping digital marketers optimize conversion paths and improve lead generation and sales.

  6. Handling Objections: Salespeople are experienced in addressing customer objections and concerns. This skill is valuable for addressing negative feedback, managing online reputation, and converting hesitant prospects in digital marketing.

  7. Negotiation Skills: Sales professionals often have strong negotiation skills. These abilities can be beneficial in negotiating partnerships, collaborations, and advertising deals.

  8. Targeted Outreach: Sales background aids in identifying and reaching out to potential leads or customers effectively, whether through email marketing, social media outreach, or paid advertising.

  9. Results Orientation: Salespeople are often driven by targets and results. This mindset aligns with the metrics-driven nature of digital marketing, where success is measured by key performance indicators (KPIs).

  10. Adaptability: Sales professionals are accustomed to adjusting strategies based on customer feedback and market dynamics. In the ever-evolving world of digital marketing, adaptability is a valuable trait.

  11. Sales Funnel Expertise: A good sales background equips marketers with a deep understanding of the sales funnel stages and how to guide prospects from awareness to conversion, providing a clear advantage in lead nurturing and customer acquisition.

In summary, a strong sales background can provide digital marketers with a solid foundation in customer understanding, communication, and relationship building. This can lead to more effective and customer-centric marketing strategies, ultimately driving better results and ROI for businesses.

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PartPixel is a FANTASTIC company. Paul is wonderful to work with and quick to respond to even the smallest requests. We are very happy with the quality of the work and their availability. The leads we receive on a daily basis are great and it was awesome to see how fast everything started working.

I've been a client of PartPixel for several years, and their service has been a significant factor in the growth of my business. Their team is professional, knowledgeable, and always ready to help with any issues or needs that arise. What stands out most about PartPixel is their ability to understand my business's unique requirements and provide effective, practical solutions. Whether it's website design, digital marketing strategies, or general support, they deliver high-quality services that have positively impacted my business. Their consistent performance, attention to detail, and willingness to adapt to new trends and technologies have kept my business competitive and forward-thinking. Moreover, their personalized approach has made a real difference in how we engage with our customers and in our overall online presence. I recommend PartPixel to any business owner looking for a dependable and skilled partner to help grow their business. Their support has been invaluable to me, and I appreciate their ongoing commitment to delivering excellent service.

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November 28, 2023

“Part Pixel” is a FANTASTIC company. Paul is wonderful to work with and quick to respond to even the smallest requests. We are very happy with the quality of the work and their availability. The leads we receive on a daily basis are great and it was awesome to see how fast everything started working.

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November 28, 2023

I've been a client of PartPixel for several years, and their service has been a significant factor in the growth of my business. Their team is professional, knowledgeable, and always ready to help with any issues or needs that arise. What stands out most about PartPixel is their ability to understand my business's unique requirements and provide effective, practical solutions. Whether it's website design, digital marketing strategies, or general support, they deliver high-quality services that have positively impacted my business. Their consistent performance, attention to detail, and willingness to adapt to new trends and technologies have kept my business competitive and forward-thinking. Moreover, their personalized approach has made a real difference in how we engage with our customers and in our overall online presence. I recommend PartPixel to any business owner looking for a dependable and skilled partner to help grow their business. Their support has been invaluable to me, and I appreciate their ongoing commitment to delivering excellent service.

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Very good company, they know what they're doing. We rely on the leads they bring in on a daily basis.

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Paul is the best at what he does. We worked with other marketing companies in the past and they weren't able to do what he did in just a few weeks. At this stage my only worry is finding time to deal with all the new leads coming in.

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I highly recommend PartPixel.

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The experience was great. I had so many demands and Part Pixel took care of all without a fuss. They even set expectations and blew me away.

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Professional, affordable and give you all the options when designing a commercial Web page that is customer friendly to use and looks great.

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Awesome job very professional, definitely going to use them again :)

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Great SEO for ecommerce sites. Their cms is also very easy to use to update your content.

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My website they made for me included an online shop, they were in my office every week taking pictures of my projects and helping me post them. The SEO paid for itself. I'm happy with the design and the customer service was what made it for me. Partpixel really cares that you make it.

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May 29, 2015

Tried building my own website on Wix and then SquareSpace. I looked like an amateur. I hired PartPixel, they came to me, drew out a plan, made it really easy, and the website they built consistently brings in traffic. It paid for itself in the first month.

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May 29, 2015

These guys are awesome, they are like the freaking gods of the web design world. Not to mention how much I was able to save with their fair pricing. They delivered a top notch website designed just the way I visioned it, hosting on a reliable server, SEO to die for, and are always there to help if I have any questions or requests. Couldn't be happier that I found them and don't see myself ever wasting my time and/or money with another company ever again. Keep up the hard work gents.

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Web design was very good. We also did targeted ads, SEO, and some basic graphic logo design. I was impressed with it all including the competitive pricing

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May 27, 2015

These guys handled all of the headache of building a website and making sure it shows up on the first page of google. They also made it easy for our customers to view products on phones and tablets. It did take some time (over a month) but the finished project was amazing and their communication of their timeline was also very good. I would definitely recommend them to any other business!

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January 29, 2015

Great web design and program development. They came to our office, made a plan, and completed the project before the deadline. It was a very personal experience since everyone working there is local to Tampa Bay and the project manager always answers calls and texts.